Nestled in the Highlands of Jalisco is Casa San Matias, the family-owned distillery where owner Carmen Villarreal oversees the team and the creation of all Corazón tequilas.
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Every part of the tequila making process happens here, from the agave harvest to the bottling of the spirit, keeping true to the storied craft of tequila and allowing for innovations that ensure they minimize the footprint on the land tequila calls home.
As a family-owned distillery with a woman at its helm for many years, Casa San Matias is known for its inclusive culture. Corazón is the first tequila company to be recognized as a “Great Place to Work” and has been granted Gender Equity Model (GEM) certification by Mexico’s National Women's Institute. This is such an amazing recognition and Carmen believes that this commitment to celebrate their employees’ diverse talents and experience is one of the ways they encourage innovation and consistently deliver an outstanding product.
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LOCATION IS EVERYTHING: TERROIR OF TEQUILA
Just like Champagne and other fine wines, tequila is a drink that takes its name from its region of origin. And like fine wines, the unique characteristics of tequila can be traced back, quite literally, to its roots. The appellation, and the environment within it, the terroir, are integral to the quality of Corazón Tequila’s agave, all of which comes from appellations in Jalisco, Mexico, known as the best agave-growing region for tequila. Here, the soil is rich in iron oxide and the extreme temperatures of the warm days and cool nights create a climate where it takes longer for the agave to mature. It is the quality of the agave and its juice that creates the foundation of superiority found within our tequila.
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