Justin Cross - Co Founder & CEO

Justin is a United States Navy veteran turned aerospace engineer turned entrepreneur. Justin was inspired to join the Navy by the events that took place in NYC on September 11, 2001 and his enlistment took him around the globe in support of the Global War on Terrorism. After his enlistment in the Navy, Justin found purpose and success at Lockheed Martin within special access programs testing F-22 & F-35 fighter jets in Southern California. He spent the better part of a decade in management and lead engineer roles leading diverse teams of contractors and civilians as well as US and foreign military teams. Justin holds a BS Degree in Technical Management from Embry-Riddle Aeronautical University and has extensive experience in leadership roles in the military, aerospace, nutrition, supplementation and fitness industries. In his free time, Justin enjoys brewing beer, spending time with his family, wife and infant baby girl as well as hosting fitness and social events. He believes that everything in life must be earned, from money to relationships and especially booze.

Danny Page - Director of Health & Wellness

Danny has over 20 years of experience in the field of exercise and nutrition. He has a degree in exercise science as well as nutrition from Arizona State University, has successfully completed an accredited supervised practice program and passed the national exam.

 Danny is a NASM Fitness Nutrition Specialist, Precision Nutrition Level 1 Certified, and has had therapeutic diet and nutrition education experience working with patients of all ages. He is passionate about helping others discover how their health and wellness can affect every aspect of their life.

 After living a life dedicated to fitness, Danny was diagnosed with Ulcerative Colitis and Crohn’s Disease in the summer of 2017 and almost did not survive the ordeal. He searched for answers that would allow him to regain his health and career upon his release from the hospital, but found confusing and conflicting information from the medical world.

 Fortunately, he discovered and chose to implement intermittent fasting, the protocol that allowed him to not only survive, but to thrive and regain his great health.

Danny now shares his experiences and knowledge with clients one on one, to companies of 5000 employees or more all across the USA.

 Danny’s favorite question in the whole wide world is when he is asked what he does for a living: What he does is what he believes and what he believes is how you show up for your physical health is how you will show up for your business life, your family life and your spiritual life. A former bartender and bouncer, Danny is passionate about spreading his knowledge to liquor industry personnel through Earn Your Booze.

Elliott Clark - Co Founder

Elliott is the mind behind @apartment_bartender and Elliott Clark Media. Apartment Bartender is an award-winning blog and leading social media influencer account in the spirits and booze industry. Apartment Bartender segmented into Elliott Clark Media, a creative content agency focused on commercial photography and content creation for leading spirits brands/companies (Macallan, Patron, Bean Suntory, Diageo) and hospitality brands like Marriott and Kimpton hotels. A former collegiate basketball player at the university of California, San Diego, Elliott then transferred to Arizona State University and graduated Summa Cum Laude with a degree in Business Marketing.


Keifer Gilbert - Ambassador

Keifer Gilbert
Phoenix, AZ
Bartender at Bitter & Twisted & Jiu Jitsu enthusiast

Holly Graham - Ambassador

Holly Graham
Hong Kong
Managing Editor DriNK Magazine

Nathan Kohlerman - Ambassador

Nathan Kohlerman
Scottsdale, AZ
Personal trainer, Army Veteran & Founder of NeuIntention Health & Wellness