What we're about
We’re the excuse to enjoy your booze and the reminder to EARN IT.
Whether you run, hike, lift, WOD, yoga, bike, swim or crush your goals in life we believe you have earned the right to enjoy a tasty beverage.
Our emphasis is on fitness & health but we know there are plenty of hard-working parents and professionals out there that put in the work and earn as much booze as any of us!
We believe the “earn it” mentality can and should be applied to everything in life. We just happen to enjoy fitness and booze.
Something for everyone
Our products are designed to be reminders to get moving and earn what is undoubtedly coming your way and also your excuse to enjoy a cold one when it has been earned.
We are very picky about the materials and products we use. If it doesn’t fit, feel and function exactly how we want it to, it’s not EYB. You can be confident that you are buying a high-quality product from EYB, every time. No overly-thick, crunchy BS materials here!
We are very proud of our events and the people that we are able to meet over drinks after a great workout.
The mission behind our events is simple: Bring a group of like-minded people together for a challenging (but enjoyable) unique workout, followed by some high-quality drinks and nutritional information.
We partner with the best people in the industry to create a truly unique experience for all attendees.
Key word: UNIQUE. Attend an event and you’ll see what’s up.
Our media team is top-notch so be prepared to have a good time and possibly become a movie star.
The most common question we receive (after “what are we drinking”) is “How do I earn my booze”?
The EYB blog has wide-ranging topics that help answer that question (provides drinking tips too of course).
Check back with the blog frequently to see what’s new. We write our own articles and team up with other industry experts to bring you short, to-the-point articles related to nutrition, fitness, alcohol science, drink recipes and more!
How do you EYB?
TAG US ON SOCIAL!