What we're about
We’re your excuse to enjoy your booze and your reminder to EARN IT.
We're bridging the gap between the fitness and booze industries. It doesn't matter to us whether you run, hike, lift, WOD, yoga, bike, swim. Just do what you need to do to earn yourself a damn good drink.
We believe the “earn it” mentality can and should be applied to everything in life. We just happen to enjoy fitness and booze.
Something for everyone
Our products are designed to remind you to get moving and earn what is undoubtedly coming your way. They just so happen to be really cool to wear, too.
We are very picky about the materials and products we choose. If it doesn’t fit, feel and function exactly how we want it to, then you won't see it on the site. You can be confident that you are buying a high-quality product from us, every single time. If you don't like it, then send it back no questions asked.
Our events are pretty f*cking awesome (if we do say so ourselves). We partner with the best training studios to curate a unique workout for people of all fitness levels.
The mission behind our events is simple: Bring a group of like-minded people together for a challenging (but enjoyable) workout, followed by some damn good drinks from the best brands in the booze industry. Attend an event and you’ll see what’s up.
The most common question we receive (after “what are we drinking”) is “How do I earn my booze”?
The EYB blog has wide-ranging topics that help answer that question (provides drinking tips too of course).
Check back with the blog frequently to see what’s new. We write our own articles and team up with other industry experts to bring you short, to-the-point articles related to nutrition, fitness, alcohol science, drink recipes and more!
How do you Earn Your Booze?
TAG US ON SOCIAL!